Along with FIG Agency, we concepted and pitched a digital magazine for the luxury cruise line Seabourn. The idea was simple, yet laser-focused: a glossy travel blog filled with original content that would attract new customers and excite loyal returning customers.

We produced a dozen original articles in a sprint before launch, interviewing car enthusiasts about Cuba’s historic cars, talking to chefs in Antarctica, and exploring the health benefits of a vacation on the open water. After the initial pitch and sprint process, we have continued producing four original articles each month for Seabourn.