Editorial strategy, content creation, thought leadership, and consulting for the Los Angeles-based hedge fund. We worked with both the fund and the direct-to-consumer brands that they have backed, creating original longform content highlighting products, industry trends, and business strategy.

We helped the partners hone their voice and worked with the marketing and PR team to craft messages and thought leadership. And, at the end of 2018, we provided general editorial consulting to help the team craft a message as they were working to raise nearly a half billion dollars.