Three Point Four was founded in 2017 by Bill Bradley and Noah Davis. The name comes from the length of the running loop around Prospect Park, where the idea for the business was born over countless afternoon laps.

Before launching Three Point Four Bill and Noah worked as journalists. Their features appeared in outlets including The New Yorker, GQ, New York Magazine, Esquire, The New York Times, Marie Claire, Bon Appetit, ESPN, Outside, Vanity Fair, and Wired, among many others.